On January 1, 2026, South London singer-songwriter Jacob Watty began an organic viral run with his single \"To Fall.\" While officially dropping toward the end of the month, the track’s presence on social media since New Year’s Day has been undeniable, surpassing 370,000 views. Building on a 15-year background that started in gospel choirs, Watty brings a rare technicality to the R&B space. \"To Fall\" is a smooth, emotionally charged track that draws heavy inspiration from the early-2000s era of layered harmonies and melodic hooks, but it is updated with a modern, late-night production style that feels perfectly suited for 2026.

Watty, who is based out of the renowned Qube Studios, is a \"hands-on\" creator, playing guitar and handling much of the recording process himself. This organic approach gives his music a warmth and intimacy that is often lost in purely digital productions. \"To Fall\" explores the tension between emotional risk and romantic surrender, a theme that has resonated deeply with his growing audience on TikTok and Instagram. By blending his soulful roots with contemporary finesse, Jacob Watty is proving that the South London R&B scene has a powerful new leader who values genuine feeling over temporary hype.